Media_relations

Media Relations

Bill Gates once said that if he was down to his last marketing dollar he would spend it on media relations.

The reason is simple – media relations is powerful and incredibly cost effective. You can reach a mass audience or focus on a particular target sector for a fraction of the cost of advertising.

One press release can achieve thousands of pounds worth of publicity for an investment of just a few hundred pounds.

At VPR we are all dual skilled in journalism and PR. We know how to gain the maximum advantage for our clients and achieve positive publicity across the internet, newspapers, magazines and broadcast media.

Handled professionally and precisely the media can provide a persuasive and cost effective method of communicating positive messages about a company, organisation or individual.

Increasingly companies are turning to media relations for promoting their services and products and when you compare the costs to advertising it is easy to see why.

The cost of one half page ad in a national newspaper can often provide 12 months media relations hitting scores of publications and reaching an audience of millions.

All our consultants are experienced journalists and have the skills and contacts to ensure we achieve the best possible results for our clients.

Zero to £1m turnover in 12 months

VPR provided a highly effective service in helping us to launch our Caremark franchise in Hull and East Yorkshire.

From just one press release we obtained substantial coverage in newspapers, radio and the internet which had a combined value in excess of £75,000.

This success rate was repeated with press releases several times throughout our first year and played a key role in helping us grow our business from zero to £1m turnover in 12 months, creating jobs for more than 60 people. I have no hesitation in recommending the services of VPR.

Alison Flannery –
Managing Director,
Swift Research Ltd