A new market research solution is being launched to help retailers and manufacturers gain fast and accurate results without stretching their budgets.

Swift Research has developed the 10-4-10 system in conjunction with Dublin based Amarach Research to provide a highly focused but cost effective tailored market research service.

Alison Flannery, Managing Director of Swift Research, said: “We believe there will be a strong demand for this new service which provides a fixed price solution delivering a precise research programme.

“While the economies of both the UK and Ireland are on the way up, budgets are still tight for many companies – especially SMEs. This new system will provide an affordable solution for them to progress and grow their businesses.

“Ten-4-Ten is aimed at businesses seeking new customers, launching new products or better understanding their competitors’ customers.

“We will focus on 10 key questions in a nationwide consumer survey and run four focus groups. The service provides quality research delivered within four weeks and at a highly affordable price.

“We see this being of particular interest to food and FMCG retailers and manufacturers but it can also be applied to other sectors.”

Alison added: “Swift and Amarach survey thousands of consumers in Britain and Ireland every month, as well as running dozens of focus groups.

“Using our extensive network of interviewers, panels and telephone survey centres, we customise the research process in order to minimise costs and maximise value for our customers.”

More information on Swift Research can be found at www.swift-research.co.uk

ENDS

Media Contact: Steve Verrill – VPR – 01430 871166 or 07803 589282