Your campaign generated a huge amount of publicity
The ‘Reduce VAT on ice cream campaign’ was a huge success with tens if not hundreds of thousands of pounds worth of publicity being generated over a sustained period on the back of one press release!
The coverage continues with opportunities for a three minute slot on BBC1 The One Show with five million viewers and a request for one of our members to be featured on ITV Daybreak breakfast show.
Our underlying objective was to raise awareness among the general public about the severe economic conditions that our members have to endure in order to explain and mitigate the effects on any price increases that members are forced to make on their products.
This objective is being realised with outstanding coverage at a minimal cost to the ICA.
Zelica Carr – CEO, The Ice Cream Alliance
VPR campaign opens up opportunities with range of businesses
We’ve been using Verrill Public Relations for the last 9 months to spread the word about LED lighting and the excellent coverage Steve Verrill has generated has supported and helped us to get access to many businesses of all sizes.
I’m finding that people I meet in the normal flow of business seem to know what we’re doing and congratulate us on our progress – and that can only be down to Steve’s work. Many thanks and long may it continue.
David Emslie – Director, Novalux LED Ltd
Zero to £1m turnover in 12 months
VPR provided a highly effective service in helping us to launch our Caremark franchise in Hull and East Yorkshire.
From just one press release we obtained substantial coverage in newspapers, radio and the internet which had a combined value in excess of £75,000.
This success rate was repeated with press releases several times throughout our first year and played a key role in helping us grow our business from zero to £1m turnover in 12 months, creating jobs for more than 60 people. I have no hesitation in recommending the services of VPR.
Graham Precious – Director, Caremark (East Riding)
Highly effective and strategic service
Verrill Public Relations has been engaged by Swift Research for more than six years, providing our company with a highly effective and strategic service.
VPR’s campaigns have helped to raise awareness of our services to national and global brands as well as maintaining strong communications with our local community.
These integrated campaigns have included a range of PR techniques including media relations, newsletters and case studies. Our longstanding relationship means VPR knows us and our industry well. Their work has had a positive effect on the performance of our business and I can strongly recommend their services.
Alison Flannery – Managing Director, Swift Research Ltd
A strong profile in a competitive market
Verrill Public Relations has played a key role in helping our business communicate with customers in the highly competitive and often complex insurance market. Through an integrated mix of creative advertising, media relations and marketing communications VPR ensures that ISS Restoration is conveying its key messages effectively and ensuring our company maintains a strong profile.
Steve Mitchell – Managing Director (Commercial), ISS Restoration
Professional, effective and responsive service
I have no hesitation in recommending the services of Verrill Public Relations who have provided public relations services to both the food and medical divisions of the Group for seven years.
VPR provide a professional, effective and responsive service and helped contribute to maintaining AFOS as one of the world’s leading brands in its market sectors.
Mike Sutton – Managing Director, AFOS Group
Continued successful media campaigns
Verrill Public Relations provided a PR service to the Yorkshire Housing group for three years and I am happy to say that during that time Steve and his team conducted successful media campaigns which helped to raise the profile of the Group across Yorkshire.
VPR were very good with reactive media, such as damage limitation on sensitive issues, and I feel that the amount of work we passed on to them – which was a large amount – was dealt with very professionally.
Migs Ward, Marketing and PR Officer – Yorkshire Housing Group
Effective international media coverage
Verrill Public Relations was appointed by the Goodwin Development Trust in 2001 when the charity was a fledgling organisation employing a handful of people and turning over around £100k a year. Now Goodwin employ more than 300 people and brought £11m of funding to Hull last year.
VPR has played a key role in our organisation’s development spreading the word about our achievements nationally and internationally.
Goodwin operates the largest community warden scheme in the UK with 160 wardens and support staff – I firmly believe that we could not have achieved so much success without the support of Steve Verrill who has guided us to a substantial amount of positive media coverage helping the service to be rapidly accepted by the community and funding organisations.
John Marshall, MBE, Head of Community Services – Goodwin Development Trust
First class sensitive issues management service
Verrill Public Relations have provided public relations services to Integrated Waste Management for more than five years and I can highly recommend this consultancy.
Steve Verrill has become part of the IWM team and has worked closely with directors on a range of issues. He has successfully raised awareness about the company and its services through a sustained and effective media relations campaign; designed a new corporate identity and helped the company execute the change in a seamless and positive way; provided creative marketing communications and provided a first class sensitive issues management service.
Steve has acted with integrity and professionalism throughout his engagement to our company. His experience and mature approach has been a great benefit to us and his sense of humour has often made difficult situations more tolerable.
John Collings, Managing Director – Integrated Waste Management Services Ltd.